Campaign site
yaeger: a campaign experience shipped to release day
Together with Sony Music Sweden we designed and built piratebae.org for the artist yaeger. An immersive campaign site that connects fans to the release, delivered to a tight release schedule.
The challenge
A release has a date that does not move. The site had to be finished, fast and working on every screen when the release went live, while carrying the artist's brand across every digital channel.
The solution
An immersive campaign experience with lore, lyrics, videos, press material and fan content gathered inside the artist's world, with social channels and streaming services one click away.
How we did it
The project covered the full build: design direction, frontend development, performance optimisation and deployment. We worked directly with the label and management teams against the release plan.
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