Internal system
Sony Music Sweden: an internal system for releases, campaigns and artists
A record label runs hundreds of parallel releases, campaigns and artist collaborations, each with its own deadlines, owners and assets. We built the system that holds it together, and the tool that keeps every campaign link in order.
The challenge
Sony Music Sweden coordinates releases, marketing campaigns and artist collaborations across the Nordics. Every release involves several teams, many suppliers and a timeline that cannot slip.
They needed a system built around how the teams actually work, not a generic project tool everyone would have to adapt to.
The solution
We designed and built an internal project management system where releases, campaigns and artist collaborations are planned, tracked and coordinated across teams.
Alongside it we built a dedicated link management system that lets the team create, organise and track campaign links for releases in one place.
How we did it
The work covered design, development and deployment. We built in short cycles with regular demos so the teams could steer priorities as the system took shape.
The systems are in daily use across Sony Music's teams and we continue to run and develop them as technical partner.
Services in this case
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